We define Emotional Intelligence (EQ) the same way most people define it. At it's core Emotional Intelligence (EQ) is the ability to identify, use, understand, and manage your emotions, and the emotions of the people you are dealing with, in a positive and productive way. For example, to improve client coverage interactions, work better with colleagues and prospective clients, close sales, negotiate, lead teams etc. We believe there is a dramatic difference between a best-practice and an emotionally intelligent best-practice. The latter is more customized and tailored to match a specific situation.